Happy customers can be the best advocates for your business, and unhappy
ones can be serious detractors. It’s also a fact that acquiring new customers
is five times more expensive than satisfying and keeping your existing customers.
A well-planned win-back strategy can win back up to 90% of lost customers if approached correctly.
iContact is a strong advocate of tailor-made win-back programmes, retention programmes and customer surveys where our passionate Programme Managers will design bespoke and optimized campaigns to meet your customer relationship management needs, no matter what stage of the customer lifecycle they are in.
Your business may need a fresh approach, a new voice or simply greater focus at a time when rapid growth could be compromising relationships with your existing customers. Whatever your business challenges may be, any growing or sustainable customer base requires a proactive strategy. The key is an active investment in customer retention, win-back programmes and new membership drives.
Whether it is re-igniting inactive, passive customers, winning back customers or attracting news ones, our highly trained agents do it at maximized efficiency to get the best customer engagement levels for your business!
Another powerful tool that iContact offers is customer surveys to understand exactly what the state is of your customer service experience and customer satisfaction. To better understand customer needs, iContact encourages businesses to undertake short, engaging and incentivised customer surveys.
Not only do these surveys provide actionable information and insight for attracting, increasing and sustaining your customer base, but they also act as a vital component to accurately assess and benchmark customer satisfaction progress over time.